Active Life Chiropractic, PLLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect information when you visit activelifesd.com (“Website”) or interact with us online.
By using this Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Website.
1. Information We Collect
A. Information You Provide Directly
We may collect personal information when you:
Complete the contact form on our Website
Request an appointment online
Subscribe to our email list or newsletter
Reach out to us via email, phone, Google Voice, or direct message on social media
The types of information collected may include:
Full name
Email address
Phone number
Reason for inquiry or appointment request
Any additional details you choose to provide
Important: Please do not submit sensitive health or medical information through our website contact form. Protected Health Information (PHI) is collected and managed through our secure practice management system, Jane, not through general website forms.
B. Automatically Collected Information
When you visit our Website, we may automatically collect technical data such as:
IP address
Browser type and device type
Pages visited and time spent on pages
Referring website
This information is collected through cookies, analytics tools, and tracking technologies described below.
2. Cookies and Tracking Technologies
Our Website uses the following tools to understand how visitors interact with our site
and to measure the effectiveness of our advertising:
Cookies – Small data files stored on your device that help us remember preferences and analyze usage
Google Analytics – Tracks website traffic and visitor behavior
Facebook/Meta Pixel – Allows us to measure the performance of our Facebook and Instagram advertising campaigns and retarget visitors who have interacted with our Website
These technologies may collect data about your online activity across other websites and platforms.
You may disable cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of certain features on our Website.
3. Online Booking – Jane
We use Jane, a third-party practice management and scheduling platform, to manage online appointment bookings, patient intake, and electronic health records.
When you book an appointment through Jane:
Your information is collected and stored within Jane’s secure system
Jane operates independently and maintains its own privacy and security standards
We encourage you to review Jane’s privacy policy at https://jane.app/legal/privacy-notice
Your protected health information (PHI) as an active patient is managed within Jane and is governed by applicable healthcare privacy laws, including HIPAA. For more information, you may request our Notice of Privacy Practices directly from our office.
4. Email and SMS Communications
If you provide your email address, we may use it to:
Respond to your inquiries
Send appointment-related communications
Deliver our newsletter or health education content (if you have opted in)
Our email communications are currently managed through Google Workspace and HubSpot. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly.
SMS / Text Messaging
If you provide your mobile phone number, you may receive SMS messages from us regarding:
Appointment reminders and confirmations
Responses to inquiries submitted via our Website or social media
Practice-related updates or follow-up communications
Message frequency may vary. Standard message and data rates may apply.
To opt out of SMS messages at any time, reply STOP to any text message. You may also contact us directly to be removed.
Consent to receive SMS messages is not required as a condition of receiving services.
We do not sell, rent, or share your mobile number with third parties for marketing purposes.
5. Social Media and Direct Messaging
We may communicate with patients and prospective patients through direct messages on Instagram and Facebook. If you contact us via social media:
We may use the information shared to respond to your inquiry
Please be aware that social media platforms have their own privacy policies that govern how your data is used within their platforms
We recommend not sharing sensitive health information through social media messaging
6. How We Use Your Information
We may use the information we collect to:
Schedule and manage appointments
Respond to inquiries submitted through our Website, email, SMS, or social media
Send newsletters, health education content, or practice updates (with your consent)
Improve our Website and marketing performance
Analyze website traffic and advertising effectiveness
Comply with legal and regulatory obligations
Prevent fraud or misuse of our Website
We do not sell your personal information.
7. How We Share Your Information
We may share your information only in the following circumstances:
Service providers – Trusted platforms such as Jane (scheduling), HubSpot (email marketing), Google (communication and analytics), Squarespace (website hosting), and Meta (advertising) that help us operate our business
Analytics and advertising platforms – Including Google Analytics and Facebook/Meta Pixel, which may use data for audience measurement and ad performance
Legal requirements – When required by law, court order, or government authority
We require all third-party service providers to maintain reasonable data security practices. We do not sell or rent your personal information to third parties.
8. HIPAA and Protected Health Information
Active Life Chiropractic, PLLC is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) collected and maintained in the course of your care is governed by our Notice of Privacy Practices, which is separate from this Website Privacy Policy.
PHI is collected and stored within Jane, our secure practice management system, and is not collected through general website forms or marketing tools.
To request a copy of our Notice of Privacy Practices, please contact our office directly.
9. Data Security
We take reasonable administrative, technical, and physical steps to protect the personal information we collect. However, no method of transmission over the internet or electronic storage is completely secure.
We encourage you to use caution when sharing personal information online and to contact us directly by phone or in person for anything involving sensitive health information.
10. Your Privacy Rights
Depending on your state of residence, you may have the right to:
Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information we have collected
Opt out of marketing communications at any time
To exercise any of these rights, please contact us at:
Email: activelifechirosd@gmail.com
Phone: 605-389-3588
Address: 1201 Mt. Rushmore Rd., Rapid City, SD
11. Third-Party Links
Our Website may contain links to third-party websites, including our online booking platform and social media profiles. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Children’s Privacy
This Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can take appropriate steps to remove it.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the Effective Date at the top of this page. Your continued use of the Website following any updates constitutes your acceptance of the revised policy.
We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us:
Active Life Chiropractic, PLLC
Website: activelifesd.com
Email: activelifechirosd@gmail.com
Phone: 605-389-3588
Address: 1201 Mt. Rushmore Rd., Rapid City, South Dakota
© 2025 Active Life Chiropractic, PLLC. All rights reserved.